I think the main improvements are a stronger connection between the SM(N)R and the organisation’s online newsroom. Also for it to truly be a social media I believe a possibility for comments (initiating a two-way dialogue) must be present, which is the case in version 1,5 of the template.
It’s going to be interesting to see how the IABC working group, which is looking to set a standard for the SMR, will react to Defren’s new version.
It’s going to be interesting to see how the IABC working group, which is looking to set a standard for the SMR, will react to Defren’s new version.
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2 comments:
I often say in the world of user generated content, the people in the best position to deliver meaningful, relevant content are professional communicators and the Online PR can be a powerful tool to do this because of its extensive reach online not only as a media relations tool but now as a direct-to-consumer communication via search engines and other online reach.
True, but as a professional communicator I don’t think one should ever fool oneself into thinking that the consumer/public will give the same credibility to information coming directly from an organization compared to information being attributed to a journalist/the news media.
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