Tuesday 6 May 2008
Freeze!
Wednesday 30 April 2008
Facebook campaigner who broke the bank
The Internet, and particularly Social Media networking sites, have brought more power to the unhappy consumer. Fast communication and networking has made it ever so easy to organise protests, boycotts, and share dissatisfying experiences and/or home-produced-media bashing a company, product or brand. As a PR professional representing especially larger organisations it is now an absolute must to monitor activity on the internet at large, and Social Media networking sites in particular. I’m not sure if these developments make organisations more prone to engage in two-way communication with online publics, or more anxious about getting involved. What do you think?
Johnny Chatterton organized a protest group via Facebook and managed HSBC to change their policy regarding graduate overdrafts. In this 3:30 minute interview he speaks of how he organised the group and what aspects of Facebook he thinks made the campaign successful:
Wednesday 23 April 2008
The Social Media Release: template version 1,5
It’s going to be interesting to see how the IABC working group, which is looking to set a standard for the SMR, will react to Defren’s new version.
Wednesday 16 April 2008
Microblogging - a usefull PR tool?
I have to admit that I’m not equally enthusiastic, I haven’t really been able to see its usefulness as an effective PR tool yet. However, as more and more interesting people are getting in to it, like UK Prime minister Gordon Brown, maybe I’m missing out on something. Perhaps if it keeps growing in popularity PR practitioners have to follow key e-fluentials on Twitter as a pre-emptive tool to know what is going on. Do you think it could be used successfully as a public relations tool?
If you’re not completely sure what Twitter actually is, check this video out:
Sunday 13 April 2008
Wikipedia and political tactics
As my classmate Irene pointed out in her blog post Wikis as battlegrounds: Who wins?, it has its limitations however. In academia Wikipedia is usually said to be a great place to start, but a really lousy place to finish. Since it is user generated content it is not always very accurate, often because the specific writer is limited in his or her knowledge of the specific area. However, sometimes its deliberate inaccurate information put there for strategic reasons, something the candidates in the US primary election has had to experience. Check out this video from CNN:
Wednesday 9 April 2008
Blogging Big Business, but at what price?
Lucrative blogging
As I previously have written on this blog it becomes obvious when reading PR-blogs that many of the posts aim to push for clients or business that they, the bloggers, themselves are a part of. But just blogging in itself can be good business, having many readers and becoming an e-fluential can be lucrative. Some bloggers make money through advertisement, some are paid per post, while others cash-in based on how many readers they attract.
According to a recent article in the New York Times some bloggers trying to make a career out of blogging may just end up with $1000 a month, while others who blog on bigger sites can earn between $30,000 to $70,000 a year. However, there are a few who end up with six figure earnings, and some who even manage to build ‘mini-empires’ which generate several hundred thousand dollars a month.
Health risks
For those few there seem to be a heavy prize to pay though: “Two weeks ago in North Lauderdale, Fla., funeral services were held for Russell Shaw, a prolific blogger on technology subjects who died at 60 of a heart attack. In December, another tech blogger, Marc Orchant, died at 50 of a massive coronary. A third, Om Malik, 41, survived a heart attack in December.”
That people with highly stressful jobs may succumb due to heart problems caused by their lifestyle is not something new, but I haven’t seen it being mentioned in connection with bloggers and the new internet-era information cycle before. The article goes on to say that “Other bloggers complain of weight loss or gain, sleep disorders, exhaustion and other maladies born of the nonstop strain of producing for a news and information cycle that is as always-on as the Internet.”
At the current moment I’m producing about one post a week on this blog, maybe that’s a good plan…
Wednesday 26 March 2008
Are New Communications Models Changing Old Power Structures?
“Under the new network paradigm, by contrast, producers and users of media content are both simply nodes in a neutral network and communicate with one another on an equal level.” (p. 14)
There is no doubt that communication (and distribution) models have changed. Some form of power shift to the consumers’ advantage has taken place, with the communication opportunities that the internet brings. However, I think there is a danger in believing that communication is done ‘on an equal level’ just because communication channels are available. It suggest that a ‘two-way symmetrical’ model of communication is possible, which I find fallacious. Despite the enabling of two-way communication, and the producers and users of media content both being nodes in a network, that communication is not neutral when it comes to power. Size, money and other forms of resources are still major factors when it comes to strength, offline as well as online. I believe the same hegemonic power structures, although online networking to some extent can challenge them, are still there.
An important question in relation to this may be if we as public relations professionals are just preserving these power structures, now with the help of new tools, online as well?